MIAMI, NOVEMBER 17, 2020 –ViacomCBS International Studios (VIS) has signed a First-Look Deal with Marc Anthony’s production company, Magnus Studios, to strengthen its global strategy of establishing alliances with the best talents in the entertainment industry, to create and produce entertainment content for global audiences.
Magnus Media, Marc Anthony’s entertainment media company and LatinWE (Latin World Entertainment), Sofia Vergara’s talent management company and VIS Entertainment, its digital division, announced Friday morning (Nov. 8) its new co-management venture, Billboard can exclusively reveal.
Kicking off the new partnership, Magnus and LatinWE release Sebastian “Sebas” Villalobos’ debut single called “Hospedaje.” Villalobos, who has over 11 million followers on Instagram, is a 23-year-old Colombian singer and multi-platform star who started his career at the age of 15 creating videos on YouTube.
“I’m extremely happy and very excited for what’s coming,” Sebas said in a press statement. “These are two of the greatest companies within the industry with great talent and abilities working for my dream. For the past six years, LatinWE has been a key part of my career, with a solid team and clear goals, that have helped me strengthen my career in the digital, television and entertainment area. Now with Magnus on board, I have the best of the best for my music career to be a dream come true.”
Under the deal, Felipe Pimiento, COO of Magnus Media, will act as co-manager for all LatinWE and VIS content creators in the music space. In addition, the Magnus Talent Agency will act as the exclusive music booking agency for LatinWE’s and VIS’ content creators.
Pimiento worked closely in the conception and the advancement of the partnership with Lina Caceres, VP, Digital Artist Development, Commercial and New Business for VIS Entertainment. “It’s very exciting to be working with Sebas, Lina, the LatinWE, VIS teams. They have done an amazing job with their talent, nurturing their creativity and helping them expand their audiences. Together our companies can now continue to help those creators enter into the music industry strategically while continuing to grow their audiences worldwide,” said Pimiento in a statement.
Caceres adds: “We are thrilled to launch Sebas first single, ‘Hospedaje,’ with Magnus Media. For us, finding partners that help us create global products able to transcend any platform is a huge priority, which is why we are excited about what’s coming from the alliance with Magnus Media.”
Other artists in development and efforts to be launched through the partnership will be announced soon.
“Hospedaje,” which comes with a music video directed by 36 Grados in Colombia, premieres at 6 p.m. ET on Friday, Nov. 8. Watch a preview below.
Marc Anthony is a global superstar who has been recognized with several awards from the music industry including American Music Awards; multiple GRAMMY® and Latin GRAMMY® Awards; Premios Lo Nuestro; Premios Juventud; ten Billboard Latin Music Awards; and three Billboard Awards for his album Marc Anthony 3.0. In addition, he won the 2020 Grammy for Best Tropical Album with his most recent production Opus, earned a #1 on Billboard’s Tropical Airplay list with Parecen Viernes, and most recently became the salsa music artist in the U.S. to achieve Diamond status certification.
In addition, VIS has recently confirmed a new development deal for the animated children’s series Gloria Wants to Know It All, alongside Marc Anthony’s Magnus Studios, Juan José Campanella’s Mundoloco Animation Studios, and Lanugo Media Inc. Empowering diversity, the animated series for pre-school children that tells the story of Gloria, an eight-year-old alpaca from the big city, which is a vibrant example of the richness of Latin American culture.
Mr. Anthony and Felipe Pimiento, Magnus COO, will both act as Executive Producers in the slate of projects to be produced by the venture. Pimiento will also oversee the operations of the venture day-to-day for Magnus Studios.
“I am very excited to join ViacomCBS in this new venture. They are one of the world’s leading producers of premium entertainment content reaching billions of people around the world. Their diversified portfolio of Global brands checks every box for us, and it provides us with the opportunity to continue to create content that has an appeal for audiences everywhere.” said Marc Anthony. “JC has a vision that is aligned with what I, through Magnus Studios, want to share with the world.”
For more information about ViacomCBS International Studios (VIS) visit www.ViacomInternationalStudios.com or our social media accounts on Instagram, Facebook, and Twitter.
About ViacomCBS International Studios
Introduced in 2018, ViacomCBS International Studios (VIS) is a division of ViacomCBS Networks International that produces content for all genres, both for ViacomCBS brands and platforms, including Nickelodeon, MTV, Comedy Central, Paramount Channel, Channel 5, Telefe and Porta Dos Fundos, as well as for third parties. VIS global sales include original productions, co-productions, formats sold for local adaptations, and sale of ready-made content. The content that VIS possesses covers all genres, from soap operas to dramas, short and long-form comedy formats, and feature film productions.
About MAGNUS STUDIOS
A division of Marc Anthony’s entertainment and sports venture MAGNUS Media, includes operating divisions handling artist management, music publishing, a music label, a sports division, and a talent agency, all focused on leveraging the power of top Latino content creators worldwide. MAGNUS STUDIOS focuses on the development, creation, and production of digital video content, film and television production as well as the creation of original music for Advertising, Film & TV from award-winning recording artists and composers. MAGNUS also represents a roster of artists and athletes that includes Latin music superstars urban music stars Gente de Zona, recording artist Fonseca, radio personality Enrique Santos, pop duo Mau y Ricky, Cimafunk, Luis Figueroa, Sebas, Calle & Poche, and over 60 professional baseball players including New York Yankees pitcher Aroldis Chapman and Toronto Blue Jays star Vladimir Guerrero Jr. among many others.
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