Beliv was founded in 2009 by Carlos Sluman as an entrepreneur with the vision of leading the growth of drinks that make you feel good and with the mission of evolving the way to quench thirst, driven by well-being and inspired by nature. The values that stand out for the company are innovation, talent, shared responsibility, integrity and passion to break paradigms.
Their operations start in 2009 (as Livsmart) with a portfolio of nectars, juices and functional & nutritious drinks. In 2010, through the nectars and juices brand “Petit” it expands throughout the rest of Central America, Mexico, Caribbean and South America. In 2015, it made a strategic alliance with the brand Citric from Argentina, in order to work together in the development of its portfolio made of 100% premium juices.
Then in 2017 LivSmart evolved to Beliv, becoming the fastest growing multilatin beverage company in the region. In 2019, the company’s strategy is restructured with a focus on innovation and incubation.
Beliv has a strong presence in the region and in other continents, its products are sold in more than 24 countries, there are more than 33 plants involved in the packaging of their products and 10 top-level business partners. (www.be-liv.com)
Beliv is a business unit of the CBC Group, a multinational corporation of beverages founded in 1885 that operates in Central America, the Caribbean and South America, having the biggest portfolio of products in the region with a range of more than 690,000 points of sale and more than 1350 distribution centers.