Alex Sensation Joins Magnus Talent Agency
Alex Sensation, the powerful SBS DJ who holds court on Mega 97.9 FM — the most-listened-to station in New York City — has signed with Magnus Talent Agency for exclusive booking. Sensation’s performances as a recording artist and DJ (as well as other public appearances) will now be handled by Magnus in the national and international markets.
Sensation is the latest addition to MTA, which was launched in January as a division of Magnus Media, the entertainment company founded by Marc Anthony. Sensation joins a roster that already includes Gente de Zona, Motiff, Nacho, Il Volo for Latin America and of course, Marc Anthony, among other acts.
“I’m very grateful to Marc and his team for making me feel at home and for being part of an exciting new chapter in my career,” said Sensation in a statement. The Colombian-born DJ is also signed as a recording artist with In-Tu-Linea, the indie label distributed by UMLE, and is slated to release a solo album soon.
Magnus was launched in early 2015 and aside from its talent agency, also includes a label, management, publishing, merchandising and distribution divisions. MTA is run directly by Michel Vega, Magnus’ CEO, who as the longtime former head of Latin music at WME booked some of Latin music’s premiere acts for years.
“Opening an agency made complete sense to us as part of our overall portfolio,” Vega told Billboard. “And we absolutely want to grow. This is a big focus of ours.”